/ https://blog.reedsy.com/creative-writing-prompts/author/glenn-cooman
M: 8935844
M: 8935844
E: glenn_cooman@outlook.com
A: Paramaribo, Suriname
https://www.facebook.com/rjgcoo
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Go to link in the right corner: https://clearvoice.com/cv/GlennCooman
The Role of Church Magazines in Traditional Churches in Suriname
submitted in May 1992
By Glenn Cooman (B.A. in Journalism)
Abstract
This paper examined how traditional church magazines fulfill their role in communities at present. The theoretical framework to which the traditional churches counted for is made clear. Besides, a historical survey of these church magazines has been made over the past decades by a source survey. The editorial policy and management of the newspaper as a business is also under review. In addition, using questionnaire research, it was investigated what the readers themselves think of the Christian information provision. Based on the findings of the survey, the following is apparent: Most of the respondents are under thirty years, belong to the female gender and from Afro-Surinamese origin. Most of the respondents are not subscribers to ecclesiastical newspapers but read them regularly. The cultural themes are the most read and then the political ones. The edifying themes read the respondents little because they are not interested in these themes. Mostly non-observers miss themes about young people, special events of the church where ordinary church members are involved and the ecclesiastical life of every day. Most of the respondents are not subscribers to ecclesiastical newspapers but read them regularly. The cultural themes are the most read and then the political ones. The edifying themes read the respondents little because they are not interested in these themes. Mostly non-observers miss the themes about young people, special events of the church where ordinary church members are involved and the ecclesiastical life of every day. Most of them have the desire to read these newspapers. There is, however, a number that does not feel the need to read them. Moreover, it is unknown of an equally large number of respondents if they read Christian papers. It is remarkable that most of the non-queers do not want changes in the lay out of church magazines-the small number that does want changes with the content; readability, content selection, clarity, and layout.
In the MInd of Consumers
Annoying ... commercials don't hurt sales and indeed may stimulate them" - NY Times Magazine
This paper examined how traditional church magazines fulfill their role in communities at present. The theoretical framework to which the traditional churches counted for is made clear. Besides, a historical survey of these church magazines has been made over the past decades by a source survey. The editorial policy and management of the newspaper as a business is also under review. In addition, using questionnaire research, it was investigated what the readers themselves think of the Christian information provision. Based on the findings of the survey, the following is apparent: Most of the respondents are under thirty years, belong to the female gender and from Afro-Surinamese origin. Most of the respondents are not subscribers to ecclesiastical newspapers but read them regularly. The cultural themes are the most read and then the political ones. The edifying themes read the respondents little because they are not interested in these themes. Mostly non-observers miss themes about young people, special events of the church where ordinary church members are involved and the ecclesiastical life of every day. Most of the respondents are not subscribers to ecclesiastical newspapers but read them regularly. The cultural themes are the most read and then the political ones. The edifying themes read the respondents little because they are not interested in these themes. Mostly non-observers miss the themes about young people, special events of the church where ordinary church members are involved and the ecclesiastical life of every day. Most of them have the desire to read these newspapers. There is, however, a number that does not feel the need to read them. Moreover, it is unknown of an equally large number of respondents if they read Christian papers. It is remarkable that most of the non-queers do not want changes in the lay out of church magazines-the small number that does want changes with the content; readability, content selection, clarity, and layout.
In the MInd of Consumers
Annoying ... commercials don't hurt sales and indeed may stimulate them" - NY Times Magazine
"It is better to be remembered than loved." Make your "brand" stand out among the other brands.
Your choice the philosophy of a claim or the philosophy of a feeling? I went through some of professor’s Terry Dugas teachings on mass communication and was impressed by the way he talks about advertising. With this writing I want you to understand, according to Dugas’ approach, most of his ideas and words, the issue of advertising, solve a problem or make a decision. BBB Code of Advertising, Basic principles of this Better Businesses Bureau Code says “An advertisement as a whole may be misleading although every sentence separately considered is literally true. The primary responsibility for truthful and non-deceptive advertising rests with the advertiser”.
The Unique Selling Proposition (USP)
The USP is a feature or benefits exclusive to a specific product. Many Hard Sell ads focus on the product's USP to create a sense of uniqueness. Many of the most famous advertising campaigns revolve around a USP. Federal Express - "Absolutely, Positively, Has To Get There Overnight". Volkswagen - "Think Small"
The Hard Sell can also mean facts. "Visually and aurally battering the man ... with sales points until he caves in and buys the product being advertised" -Rosser Reeves. Price based ads are also examples of Hard Sells.
Below is a highly successful hard sell ad that generated a powerful emotion in millions of viewers - hatred. They despise the ad but buy the product.
The Soft Sell
Soft Sell ads are often "image" ads. These ads may contain no factual information, or the factual information is limited to advancing the "image" or "feeling."
"I want the customer to feel good about the product and also about the advertiser" - Whit Hobbs.
Because of the strong imagery, Soft Sell ads are often the most remembered. But advertisers argue whether memory equals motivation. Because you remember an ad doesn't mean it motivates you to make a purchase.
Advertisers do agree, however, that an ad that isn't remembered is worthless. And the purpose of all ads is to sell a product or idea.
Among the more famous current soft sell campaigns are those for Captain Morgan, Axe, and the two below.
The Milk campaign is one of the most visible and memorable image campaigns of the decade. It also is an excellent example of "positioning", which we'll discuss below.
1) Give the product a name or nickname
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The Marlboro Man: The Making of an American Image.
Katherine M. West
A good study on the history of this campaign.
Positioning: The Battle for the Mind
Make your "brand" stand out among the other brands. Positioning is based on the observation that advertising and choice have overwhelmed the consumer. There are too many options and too many ads. The successful product must "position" itself in the mind of the consumer ahead of its competitors. Both USP and Image ads position the product in the minds of the consumer. But in 1972, Trout and Ries argued that positioning must become an objective in itself, whether through hard or soft sells. Here is one of the most famous positioning campaigns of all time - The Uncola
https://youtu.be/pb1KXnE2vmc Positioning is now referred to as "branding" in advertising circles.
The Y&R website below explains in detail the philosophy behind "branding" and gives a detailed analysis of several brands.
Here this "Calvin and Hobbes" cartoon emphasizes the unintended consequences of positioning.
So, it may have consequences for the number of advertising messages received each day that can reduce the effectiveness of advertising."Advertisers seem determined to fill every last one of them. Supermarket eggs have been stamped with the names of CBS television shows. Subway turnstiles bear messages from Geico auto insurance. Chinese food cartons promote Continental Airways. US Airways is selling ads on motion sickness bags. and the trays used in airport security lines have been hawking Rolodexes."
      My First Guests
By Glenn Cooman
When Pieter and his partner arrived that Saturday eve, 22nd July, we curious met at a gas station in Paramaribo North. One can imagine, my very first guests who booked a year in advance, how eager I am to know who these strangers were when they threw curious glances at me. As advised by Airbnb I tried to welcome them with some hospitality; Tropical fruits and juices, bagels for breakfast the next morning.Then I toured them through the house and they seemed pleased.
But then the next day, my phone rang on Sunday lunchtime, Pieter was on the other side of the line complaining that he couldn’t receive any channels on TV. Before replying, I thought that most likely this was the beginning of get to know each other better and would give me the right impression of my guests. I promised him that the next day the problem would be taken care of and he said to be patient.
Monday, I installed a brand new digital box with options of 45 channels. He checked it and seemed to be happy. However, I told him that at least two channels could be received perfectly before installing the box. His partner mentioned that it wasn’t really necessary to connect it and that they could have done it with two channels. When I left, my guests were in good spirits, but in less than one hour Pieter called me to report that my garage door was no longer lifting up.
According to him something seemed to be wrong with the door. I was outside Paramaribo and told him that I would have to deal with this problem later. To be honest with you at first I was uncomfortable with the situation. Moreover when I heard the costs, $400, to repair the door I felt miserable.
Nor I, nor Airbnb know what happened when Pieter pressed the button on the wall to open the garage door.
During the tour I did not mentioned the button, but he later on discovered it on his own.
My curiosity urged me to dig deeper but respect for my guests’ privacy and Airbnb convinced me not to.
Now the question I’m left with is how do I cover the lost, unexpectedly, in the past two weeks I host these guests in my house? There is some confusion on my part. I’m seeking clarification on how to go about with these issues in my role as host. Airbnb responded to my query by giving instructions on how I should take a positive stand. But they did not give me an answer when I asked them a bank confirmation of the money transfer they sent to my bank account.
Hereby I make this request again. As for my guests? Should I recommend them to another host? Firstly, I wish you guys a great summer and secondly when your back in Suriname come say hay. And finally something strange but I do recommend you to your next host. Wish you well.
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